Leaders in optimizing the User Experience (UX) and Usability of your web site.

"In MindMetriks we improve the customer experience both in the real world as in the digital world. We are experts in evaluating Usability andUsability performance. userexperience (User Experience -UX-) through the use of the most sophisticated neuroscientific technology on the market, such as Eye Tracking and Electroencephalograph systems".

Usability & User Experience

In MindMetriks we have a specialized methodology to perform Usability Tests orUser Experience (UX) tests that allow us to optimize your website.

We have the latest Eye Tracking technologies : Online Eye Trackers, Eye Tracking Glasses and Remote Eye Trackers that combined with EEGs or Biometric Technology allow us to obtain very deep Insights from users, making them leaders in this type of market research: User Experience or UX or Usability.

Here you can see some examples of UX - User Experience or Usability Examples that are covered with our methodology:

more information

Digital World

We have extensive experience in the optimization and evaluation of usability and user experience (UX) on computers, mobile devices and tablets. We evaluate the effectiveness of:

- Digital Catalogs.
- Web Pages.
- Internet Portals.
- Digital Menus.
- Mobile Applications (Banks, Hotels, Supermarkets, Airlines).
- On Line Training Programs.
- Gaming / Games.

Physical World

We have a specialized methodology inUser Experience (UX) evaluation for product prototypes where any of the senses (Sight, Taste, Hearing, Smell and Touch) are involved. Some of the industries currently using our technology:

- Food & Beverage
- Cosmetics & Beauty
- Home Appliances
- Petrochemical & Fuels.
- Automobiles
- Sporting Goods.
- Security Companies .

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We provide services of Neuromarketing, Neuro Shopper, Neuro Pre Test of Commercials, Neuro Packaging, Neuro Sales, Neuro Speech for the sales force, Usability, User Experience (UX), Neuro Consulting, among others.

Sale and rental of scientific technology for university and Neuromarketing laboratories such as Eye Trackers, EEGs, GSR, Pupillometry, HR, EMG, EOG, ECG and specialized software .

We provide UX - User Experience and Usability services in:
UX in Colombia, UX in Mexico, Guatemala, Costa Rica, Panama, El Salvador, Nicaragua and Honduras, and in South America: Colombia, Ecuador, Peru, Chile, Argentina.

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