What is the UX - User Experience and Usability study with Eye Tracking?

In MindMetriks we develop a robust methodology for the study of UX or User Experience and Usability for your website or E-Commerce with biometric tools that can range from Eye Tracking systems to devices such as Electroencephalographs or Galvanic Response.

This methodology, the Eye Tracker allows us to identify the visual behavior patterns of the consumer when visiting your website and thus better understand the experience and usability of the user. 

Example of UX or User Experience and Usability - with Eye Tracking

What is the purpose of UX - User Experience and Usability analysis with Eye Tracking? 

As its name suggests, the analysis of User Experience or UX and Usability of your website allows us to measure how is the experience of your users while browsing your website or E-commerce. Within the User Experience (UX) methodology and with the use of different timings of Eye Trackers, MindMetriks can obtain very precious measurements that make up the user experience such as:
- Design of your website or E-Commerce.
- Page structure: The menu and easy to understand descriptors.
- Functionality of the web page.
- Usability which establishes the ease of use of the site.
- E-Commerce Effectiveness
- Overall User Experience Level among others.

Unlike traditional User Experience (UX) studies , at MindMetriks we use Eye Tracking systems that allow us to understand the "micro decisions" that users make before clicking on your website and thus also understand the usability of your website.

By having different Eye Tracker systems, we are able to have the flexibility to do studies in different parts of the world. As an example of Usability, we can do a User Experience UX study in Mexico, at the same time we can do a Usability study in Colombia through our Online Eye Tracker.

The best Eye Tracking Teams for UX and Usability 

In MindMetriks we have different types of Eye Tracker to make these Usability analysis within which we can highlight the following:
Remote Eye Tracker: This type of device is used in a central location with a controlled environment.
Eye Tracking Glasses: Eye Tracking Glasses allow us to do UX and Usability studies on mobile devices and serve to evaluate applications in a more natural way.
Eye Tracker Online: This system allows us to do the UX analysis from anywhere in the world and in any country.

By having different Eye Tracker systems, we are able to have the flexibility to do the studies in different parts of the world. As an example of Usability, we can do a UX study in Mexico, at the same time that we can do a Usability study in Colombia through our Eye Tracker Online.

Benefits of UX and Usability analysis with Eye Tracking and Biometric Tools:

Measurement of the spontaneous visual patterns of the participants.
2. Identification of obstacles, distractors or catalysts of the experience.
3. Evaluation of the levels of cognitive attention that the visitors of your site are having.
4. Determine the emotions (Positive - Negative - Neutral) generated by your web page.
5. Optimize your website or E-Commerce to increase conversion.