What is Neuromarketing for?
Neuromarketing is a type of market research that has its main uses in the following areas:
Packaging and Label Evaluation:
Packaging Evaluation with Eye Trackers: Do you know how strong your packaging is vs. the competition?
Neuro Segmentation or Neuro Targeting
Neuro Segmentation or Neuro Targeting: deepens the knowledge of the consumer and his mind.
NeuroShopper - Points of Sale:
Neuro-Shopper: Are you clear about your customer's Customer Journey or buying process?
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Advertising Evaluation and Campaigns: 
Advertising Evaluation: Advertising Performance: TV, Radio, Digital Commercials Pre-Testing
UX - User Experience - Ecommerce.
UX - E-commerce: Increase your sales and know what the real customer experience is like on your website
Product Testing:
Product Testing (Organoleptic): Establish the product that your customers value the most.
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Evaluation of Concepts or Attributes.
Concept Evaluation: Do you know which concepts are the best rated in your category?
Sensory Marketing or Marketing of the Senses:
Sensory Marketing: Turn your points of care or points of sale into unforgettable Experiences Points.
Sale of Scientific Technology:
Scientific Technology: We have the best scientific technology for university laboratories.
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MindMetriks is a leading Neuromarketing company in Colombia, we do different types of Market Research in Mexico, Colombia, Brazil, Peru, Argentina, Chile and in more than 25 countries.
What is Neuromarketing? - Definition of Neuromarketing
Neuromarketing is a type of Marketing Research that helps to understand the non-conscious behavioral patterns ofconsumers or users and is used for the evaluation of Advertising Campaigns, Packaging, Concepts, Websites or UX, Market Segmentation or NeuroTargeting, Product Testing and Neuro Shopper or Point of Sale study among others.
The definition of neuromarketing or consumer neuroscience according to the NSMBA - Neuromarketing Science & Business Association - is the use of neuroscience to understand the non-conscious consumer decision making process (non-conscious decision trees).
At MindMetriks we study non-conscious reactions through the use of biometric tools to understand non-conscious behavior patterns of consumers or users of a category and thus know the emotions aroused by a brand, what consumers think and how they act, thus obtaining powerful scientific insights that contribute to the strategic decision making of brands.
The definition of neuromarketing or consumer neuroscience according to the NSMBA - Neuromarketing Science & Business Association - is the use of neuroscience to understand the non-conscious consumer decision making process (non-conscious decision trees).
At MindMetriks we study non-conscious reactions through the use of biometric tools to understand non-conscious behavior patterns of consumers or users of a category and thus know the emotions aroused by a brand, what consumers think and how they act, thus obtaining powerful scientific insights that contribute to the strategic decision making of brands.
What is Market Research or Market Research?
The definition of Market Research or market research is the process by which an organization obtains information related to consumption, habits and behaviors of the consumer or its users in a structured manner, which allows strategic decision making.
There are traditional methods of Qualitative Research such as: Focus Groups, Ethnographies, In-depth Interviews, Projection Exercises among others, in which information is obtained which is analyzed and with a deductive approach results or conclusions are drawn which are usually validated later with quantitative information.
There are traditional methods of Qualitative Research such as: Focus Groups, Ethnographies, In-depth Interviews, Projection Exercises among others, in which information is obtained which is analyzed and with a deductive approach results or conclusions are drawn which are usually validated later with quantitative information.
What is Neuromarketing used for?
The neuromarketing services offered by MindMetriks generally seek to analyze human behavior and emotions from different aspects using scientific biometric tools both ONLINE and OFFLINE: Eye Trackers, Eye Tracking Online, Eye Tracking Glasses, Face Coding, Neuro Targeting, Implicit or Spontaneous Associations (IAT), Biometric Response Interviews (BRI), electroencephalographs and Galvanic Response among others:
UX - User Experience - Ecommerce: |
NeuroShopper - Points of Sale: |
MindMetriks has been one of the leading and pioneering companies in developing the concept of Neuromarketing in Mexico, Colombia, Chile, Brazil and Argentina. This leadership is mainly due to the following factors:
1. Scientific Teams: Since its inception MindMetriks has had the best scientific teams available in the market.
2.Exclusive Methodologies: Methodological development involves the best international practices.
Equipment Distribution: MindMetriks has been selected by major scientific technology manufacturers to represent them, training us directly in their factories in Germany, Holland, France, USA, England, Ireland and Japan among other countries.
1. Scientific Teams: Since its inception MindMetriks has had the best scientific teams available in the market.
2.Exclusive Methodologies: Methodological development involves the best international practices.
Equipment Distribution: MindMetriks has been selected by major scientific technology manufacturers to represent them, training us directly in their factories in Germany, Holland, France, USA, England, Ireland and Japan among other countries.
