QUANTITATIVE RESEARCH

In MindMetriks as a leading market research company in Colombia, Mexico and Latin America using Neuromarketing, we analyze in depth the reasons and motivations that lead consumers to relate and connect with your brand through different types ofmarket research. Quantitative research allows us to discover, predict, evaluate and explain the position of your brand, product or campaign in the market in a conclusive way.

TYPES OF MARKET RESEARCH WITH QUANTITATIVE RESEARCH

The following is a list of the most frequent types of market research requested by our clients in Colombia, Mexico and Brazil to be carried out through our Quantitative Research process:

MARKET

CONSUMER

BRAND

ADVERTISING

SHOPPER

AD HOC

MARKET

MARKET RESEARCH

Market or Consumer Segmentation

Consumer profiling using psychographic, neuroscientific (Neuro Segmentation) and lifestyle variables to determine the personality traits of your brand's consumers, those of your competitors and the category in general. 

Econometric Studies

Economic systems are analyzed, interpreted and predicted by means of mathematical and statistical models, linear programming and game theories. 

Pricing Study

Price studies are carried out by simulating the value offer or benefits of the product compared to the competition and the relevance that consumers give to them.

CONSUMER

CONSUMER STUDIES 

Study of Habits and Attitudes towards the Category

Our methodology to understand the Consumer Habits and Attitudes Study combines biometric, neuro-scientific tools that are validated by a strong statistical analysis that yields our qualitative market research.  

Market or Consumer Segmentation (Neuro Segmentation)

We have a robust consumer segmentation system that also involves Neuro Segmentation or Neuro Targeting which not only allows us to understand the psychographic variables, lifestyles, tastes and preferences, but also allows us to establish the most outstanding personality traits of the cluster through a personality test that uses Neuroscience, Artificial Intelligence, Psychology and Machine Learning among others.

Customer Satisfaction

We obtain the evaluation and perception that the customer or consumer has regarding the experience he/she has had with the service or product offered by your brand. In addition, we calculate the NPS (Net Promoter Score) and establish the most relevant pains that will allow you to increase the satisfaction levels of your customers.

BRAND

BRAND STUDIES

Brand Architecture and Corporate Image

The image or perception that the consumer has of the product, campaign or brand is analyzed in relation to the actions in the socio-economic time.  

Health and Brand Positioning:

It determines the strategic positioning of your brand against competitors in the category, establishing the relative relevance against the main attributes of the category.

ADVERTISING

ADVERTISING STUDIOS

Pre Test of Commercials or Campaigns

The image or perception that the consumer has of the product, campaign or brand is analyzed in relation to the actions in the socio-economic time.  

Advertising Tracking

Our permanent Advertising Tracking system allows us to make timely decisions and not wait until the next measurement to see how we did. In addition, our robust advertising tracking methodology includes an analysis with Neuromarketing tools. 

SHOPPER

SHOPPER STUDIES

Point-of-Sale Buyer Behavior

We conduct different types of Market Research at points of sale to determine:
1. How is the buying behavior at the point of sale by the shopper (Buyer or Buyer Persona).
2. We establish the relevance of your products or packaging on the shelf or shelf.
3. We know in depth the personality of the buyer, their motivations to buy a particular product, as well as the reasons for rejection.

Incognito Customer or Mystery Shopper

Know from your customer's eyes, how the attention or the experience of buying products or services is perceived in a natural way, without being perceived.

AD HOC

CUSTOMIZED MARKET RESEARCH

Special Market Research

At MindMetriks we understand that each category and business is different, that's why we do customized market research.

We co-create together with the Market Research or Business Intelligence areas of the companies exclusive market research for our clients.

We have conducted special market studies for the following industries:

Food, Mass Consumption, Banks, Pharmaceutical Laboratories, Oil & Gas, Clothing Boutiques, Restaurants, Hotels, Governments, Educational Institutions, Advertising Agencies, Market Research Agencies, Public Services, Retail, among others.