Captures, Analyzes and Understands Human Behavior with State-of-the-Art Technology

Turn biometric data into actionable insights. iMotions Lab allows you to integrate multiple sensors for neuroscience, psychology, marketing and UX studies, all from a single intuitive platform.

iMotions Lab has the best features to take your lab to scientific levels: 

A. Multimodal Integration for Advanced Studies:

Compatible with eye tracking, facial analysis, EEG, GSR, ECG, EMG and moreproviding accurate data for research in neuromarketing, clinical psychology neuromarketing, clinical psychology, neuroscience and medicine.. ​

B. Design Custom Experiments: 

Presents images, videos, surveys, simulations and VR environments to assess to assess cognitive and emotional responses in different contexts. ​

C. Powerful and Intelligent Data Analysis:

Exports information in formats compatible with with Excel, SPSS, MatLaband access advanced visualization tools for clinical and market studies. ​

D. Full Connectivity with API and Third Party Hardware.

Integrate external devices and software to extend the reach of your lab. ​

iMotions Lab Biometric Integration Modules:

iMotions Lab is a modular platform that allows you to adapt your software according to your needs in neuromarketing, psychology, medicine and behavioral sciences. Discover the available modules:

Biometric devices compatible with iMotions Lab:

A. Eye Tracking Modules:

Eye Tracking - Screen-Based: Analyze visual attention on screens with AOIs, heatmaps and advanced metrics.
Eye Tracking - Glasses: Captures gaze in real environments with eye tracking glasses.
Eye Tracking - VR: Integrates eye tracking into virtual reality experiences.
Eye Tracking - Webcam: Uses webcam to track gaze without additional hardware.

B. Analysis of Emotional Expressions and Responses:

Affectiva: Detects emotions and facial expressions in real time.
Voice Analysis: Analyzes tone, rhythm and emotions in the voice.

C. Biofeedback and Psychophysiology Module Modules:

EDA/GSR: Measures galvanic skin response to assess emotional arousal.
EEG: Records brain activity for neuroscience studies.
ECG: Monitors cardiac activity for rhythm and variability analysis.
EMG: Captures muscle signals for expression and movement studies.
Respiration: Analyzes breathing patterns with hardware or webcam.

D. Automation and Advanced Analysis:

Automated AOIs: Automatically identifies areas of interest in visual stimuli.
Survey & API: Designs advanced surveys and integrates third-party sensors and software.

Power up your research with iMotions Lab!
Request a demo and take your lab to the next level.