Campaign Evaluation and Pre-Testing of Commercials

At MindMetriks we have the best methodologies to evaluate advertising campaigns using different types of traditional market research and the most sophisticated Neuromarketing techniques.

We scrutinizethe minds of your customers to know the impact and performance of each of the pieces that make up your advertising campaign or your TV commercial.

With our methodology MindMetriks Campaign Performance, we evaluate the most important aspects to determine the performance of your campaign and we do Pre Test of TV Commercials with Eye Tracking, Face Coding, Qualitative Research and Quantitative Research.

Methodology to Evaluate Campaigns and Commercial Pre-Testing:

In MindMetriks we have the best methodology to evaluate advertising campaigns and pre-test commercials to establish their performance . Let's see in detail:

A. Unconscious Impact Level (System 1)

A. Visual Impact with Eye Trackers: With our MindMetriks Visual Score methodology we can determine the strategic alignment of the elements that make up your advertising pieces at a visual level with the brand's communication objectives.

B. Emotional Impact with Face Coding or analysis of Micro Facial Expressions: Our methodology gives us the MindMetriks Emotional Score, which is the result of a deep analysis of the emotions that your commercial or campaign awakens in the minds of your customers.

C. Spontaneous and Attitudinal Impact: In MindMetriks we value the spontaneous reactions generated by your advertising pieces and TV commercials, so we use an exclusive tool called BRI (Biometric Response Interview), which allows us to understand consumer behavior in a clear, spontaneous and accurate way at the time of evaluation. Here we can find the most outstanding spontaneous elements of your campaign or TV commercial.

B. Conscious Impact Level (System 2)

We have a complete methodology to analyze the reactions that the participants have when evaluating your commercials, we deepen in aspects such as:
a. Level of Engagement
b. Level of Credibility.
c. Clarity of the Message.
d. Attitudinal Analysis of the Pieces.
e. Memorability of the piece.
f. Modification of Spontaneous Purchase Intention.
g. Brand Identification
h. And several additional elements that allow identifying opportunities for improvement.