Best in Packaging and Label Evaluation
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At MindMetriks we are experts in the evaluation and optimization of packaging, both at the design level and its impact on shelves.
We have the AOI Visual Relevance, a robust algorithm exclusive to MindMetriks that was born after analyzing the metrics that yield eye trackers in more than 500 packages evaluated over the past 10 years and serves to determine the alignment that your packaging has at a visual level with the communication objectives outlined by the brand. In addition, it allows us to compare the performance of your packaging against the competition, not only at a design level, but also allows us to predict with a high level of accuracy, the effectiveness of your packaging at the time of displaying it on the shelves or shelves. |
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Packaging and Label Evaluation Methodology
Within the evaluation of packaging we employ different market research methodologies that seek to delve into the conscious and non-conscious reactions (scientific insights) and thus understand consumer behavior at the time of purchase or selection of the best packaging. For packaging evaluation we use the following types of market or consumer research:
A.Quantitative Research: Achieving a broad coverage with the Self Report with our exclusive set of questions focused on the consumer's perception of your packaging and those of your competitors. From here we can begin to answer the level of taste of the packaging, what it conveys, the level of relevance it has, its preference over the competition, purchase intention among other aspects.
B. Qualitative Research:
We use our exclusive Biometric Interview tool, in which we evaluate and record the spontaneous reactions and the level of engagement that the consumer has when exposed to the packaging.The methodology allows us to evaluate the first thing that comes to the consumer's mind when he/she sees your packaging, activating system 1 of the brain, the spontaneous system and the sincere system through a time stress technique. We do attitudinal analysis to establish the level of closeness that the brand has with the consumer.
C. Scientific Research (Neuro - Biometric):
We use biometric tools such as:
- Eye Tracking or Visual Tracking with which through our algorithm we obtain the AOI Visual Relevance that allows us to rank the visual relevance that has each of the areas of interest in your packaging or graphic piece.
- Implicit Mind or Implicit Mind. Implicit Mind or Implicit Association Test allows us to identify the spontaneous associations or implicit associations that your packaging generates in relation to the attributes or concepts that your brand wants to communicate.
A.Quantitative Research: Achieving a broad coverage with the Self Report with our exclusive set of questions focused on the consumer's perception of your packaging and those of your competitors. From here we can begin to answer the level of taste of the packaging, what it conveys, the level of relevance it has, its preference over the competition, purchase intention among other aspects.
B. Qualitative Research:
We use our exclusive Biometric Interview tool, in which we evaluate and record the spontaneous reactions and the level of engagement that the consumer has when exposed to the packaging.The methodology allows us to evaluate the first thing that comes to the consumer's mind when he/she sees your packaging, activating system 1 of the brain, the spontaneous system and the sincere system through a time stress technique. We do attitudinal analysis to establish the level of closeness that the brand has with the consumer.
C. Scientific Research (Neuro - Biometric):
We use biometric tools such as:
- Eye Tracking or Visual Tracking with which through our algorithm we obtain the AOI Visual Relevance that allows us to rank the visual relevance that has each of the areas of interest in your packaging or graphic piece.
- Implicit Mind or Implicit Mind. Implicit Mind or Implicit Association Test allows us to identify the spontaneous associations or implicit associations that your packaging generates in relation to the attributes or concepts that your brand wants to communicate.
