Select the Best Concept

At MindMetriks we have the most sophisticated technologies for the evaluation of Concepts and Attributes for your brand. We use different methodologies to evaluate the consumer and determine the impact that these concepts generate in the minds of your customers.

Methodology for Concept and Attribute Evaluation

MindMetriks has a robust methodology for the evaluation of concepts and attributes that allows you to determine the impact that each one of them can have on your brand.

This methodology, which has been consolidated with more than 10 years of experience, studies consumer behavior from a conscious perspective with qualitative and quantitative research tools, while at the same time studying non-conscious reactions with scientific and biometric tools from neuroscience.

Examples of Concept Evaluation

Implicit Association Test - IAT: Know the certainty and strength of the association of your brand with your concept.

Through the use of the different tools we can establish with a high level of accuracy, what are the most outstanding attributes of your category . We can also determine which brand or brands are associated with those attributes and establish the MindMetriks Competitive Score.

The MindMetriks Competitive Score measures the level of strategic competitiveness that each brand has based on the relevance of each of the attributes in the minds of consumers and the strength of the association that each brand has with each of them. (You can learn more at ImplicitMind)
In this example we can see how "Brand 1" is the one with the strongest association with the concept or attribute "natural", being practically the one with the strongest association with the other two brands.