MARKET RESEARCH: QUALITATIVE, QUANTITATIVE AND NEUROMARKETING WITH EYE TRACKING
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MindMetriks is the leading Neuromarketing company in LaTam and does market research combining the different techniques of qualitative research, quantitative research and neuromarketing: Eye Tracking, Face Coding, Implicit Associations, NeuroSegmentation, among others, making Market Research much more accurate and with scientific insights.
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At MindMetriks we go for the fixed. We integrate Qualitative Research, Quantitative Research and Consumer Neuroscience or Neuromarketing techniques.
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TYPES OF MARKET RESEARCH
We specialize in understanding consumer behavior through a holistic analysis involving different types of market research such as:
QUALITATIVE RESEARCH
LEARN MORE...We use different qualitative research methodologies: Group Sessions,Projective Techniques, Direct Observation, Semiotics, Anthropology, Mystery Shopper or Incognito Customer which we mix with neuromarketing or consumer neuroscience, to obtain deeper scientific insights . |
QUANTITATIVE RESEARCH
LEARN MORE...We have robust predictive models to establish product acceptance levels, campaigns, prices, demand and entry into new markets , among others. |
NEUROMARKETING
LEARN MORE...MindMetriks is the Leading Neuromarketing Company in LaTam. We use Eye Tracking, Eye Tracking Glasses, Face Coding, Implicit Associations and Pre-recorded Biometric Interviews to obtain the consumer's non-conscious response. |
